Samsung is leaving netbooks in the past, leaked company memo confirms
Posted on 27. Nov, 2011 by Albert Madison in Laptops, Laptops, Netbooks, Tablets
Where is the best place to find important info about netbooks? A netbook blog that has covered the topic for years. That’s where the latest netbook related story has originated, in a blog post on Friday French site Blogeee.net posted a confidential memo that was sent to trading partners by Samsung that indicates the Korean computer maker is dumping netbooks in favor of 11.6- to 12-inch notebooks in 2012.
Here is the translated memo (originally in French):
“Following the introduction of our new strategy in 2012, we will discontinue our 10.1-inch (netbook) product range in Q1 2012, in favor of ultraportables (11.6 and 12 inches) and ultrabooks to be launched in 2012.”
Netbooks are dead, the category has grown so stagnant over the last couple of years that most consumers have forgotten all about them. There are still diehard netbook fans around, but even some of them are getting tired of the slow progression in processor technologies –most are dissatisfied at the disproportionate amount of Intel Atom netbooks versus higher performing AMD Fusion APU powered netbooks.
The netbook category isn’t getting any help from the full-sized laptop market anymore either. Full-size laptops are starting to improve in performance and battery life in designs that are both thin and very light. And now the industry is starting to get into high-end Ultrabook computers, which are $800+ premium ultra-portable laptops with Intel Sandy Bridge ULV processors and SSDs for system storage.
Netbooks have only a price advantage over ultra-portables and Ultrabooks, but consumers are starting to see that when they pay more for an ultra-portable or Ultrabook they are getting a better computer than a standard netbook. Consumers are for the most part re-assessing their computer needs at this time and ultra-portable laptops and tablets are the new “IT” products, netbooks are a thing of the past.
[Via]
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